in this project i tried combining two topics that might be contradicting: escapism & activism. the activism side was to raise the awareness of living outside of tel-aviv, in the periphery, and fighting the cost of living. the escapism aspect of the magazine, was the simple idea of having a really designed magazine.
many people who live in tel aviv, find it hard moving out of the city, they love the style the city has to offer. perf magazine is presented like an urban-tel aviv-stylish magazine, but inside the articles are all about living outside tel aviv (i took all the pictures far away from tel-aviv). this way people who live in the city can still enjoy the stylish magazine but to read about leaving tel-aviv.
the magazine is in 5 languages, to represent the different minorities in israel: arabic, russian, amahric, french and hebrew.